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I hope you are well.

Here are 3 reasons to use architectural animations to present your next development, allowing you to showcase your project, even while it is still under construction, enabling you to sell your development off-plan.

I have worked in the architectural visualisation industry for many years, with the increased power in both hardware and software in recent times, has meant that providing 3D animations of proposed schemes for architects and developers, is now becoming more common.

3D visuals are great at showcasing a development to your team or a wider audience, but a fly-through animation will enable you to take it to the next level.  As the animated camera passes through your scheme it offers an in-depth experience to the viewer, resulting in a greater understanding of the proposed development.  Fly through animations can be used in many ways, such as for design development, planning or marketing a scheme.

Through the use of fly-through animation, everyone involved will be much clearer on what is being proposed.

The 3 key reasons you should consider using architectural fly-through animations are:

   ⇨  To get all stakeholders on board.
   ⇨  Digital assets to showcase your development.
   ⇨  The perfect communication tool.

Let’s take a closer look:

To Get Stakeholders On Board.
Clients, investors, architects, contractors and marketeers all have different levels of construction knowledge.

So reading architects' plans for some will be a breeze, but for others it may be a challenge.  Fly-through animations offer the opportunity to showcase a development, enabling the viewer to experience the design from multiple angles.  This gives the viewer a more in-depth understanding of the scheme and greater clarity on what is being proposed.

Enabling everyone to work towards a shared vision.

Digital Assets to Showcase the Development
Fly-through animations are easily shared via a link, QR code or via social media.

We live in a videocentric world, people would rather watch a video on screen, than have to look for information, or read text.  This makes fly-through animations the perfect medium to showcase your development.  They enable you to take the viewer on a guided tour of the proposed development, so that they don't miss any of the key features of the design.

Making fly-through animations the perfect digital asset, to maximise the impact of your development and showcase your proposed scheme.

The Perfect Communication Tool.
The majority of the general public will struggle to read architectural drawings.

They just see a mass of lines on a page, resulting in confusion and they loose interest and move on.  A fly-through animation will stop them in their tracks and show all of the relevant design information including shape, form and proposed materials, in an easy to read format.  Giving the viewer an awareness of the spatial design as the camera passes through the model and pans round the development.

Helping the viewer to make an informed decision and give them confidence to purchase off-plan, having already experienced a digital version of the development.


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Online webinar
Following on from last week's online webinar “An introduction To architectural Visualisation” we will be running it again next week.


An Introduction to Architectural Visualisation
Wednesday, 19 June 2024
11.00 - 11.45 am [BST]

We will cover: 

   ⇨  What 3D options are available
   ⇨  Define the benefits of 3D visualisation &
   ⇨  We'll also explore game engines and real time rendering.

To find out more information and book your place, please following the link.  

Once registered, I will send you the relevant Zoom links and I look forward to seeing you next week.



0121 674 40 20
07989 83 50 33
Resolution Studios Blog

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