top of page
  • Writer's pictureJamie Wilkes

Case Study: Woolhope Wonder, How 3D Visuals Sold Homes Before They Were Built



We recently worked with Perfection Homes on their Woolhope development in Hereford, providing 3D images to showcase their latest residential development.


Perfection Homes are a small family run business. They have been trading for 24 years and started out renovating one off houses, but now provide 4-5 bedroom high end residential properties in Hereford and the surrounding area. They are proud of their track record and pride themselves on their attention to detail and customer service.


I recently met up with Gail & Maisie to talk about their latest Woolhope development.


As a director of the company, Gail tells me she is passionate about the final product.


She told me, Perfection Homes like to be different and not follow the crowd. As a result, they stand out from their competitors with their contemporary designed homes that have a WOW factor. Perfection Homes like to experiment with different finishes and materials, and it's fair to say that their properties really do make a statement!


Their outstanding homes, coupled with attention to detail and customer services has been paramount to Perfection Homes' success.


Project Overview

Woolhope is located about 7 miles east of Hereford and the development consists of two stunning contemporary dwellings.


The homes were designed by local architects Hook Mason, who are also based in Hereford. They are tastefully clad in locally sourced stone, vertical timber boarding and slate roof. The properties are not only well designed and look great, they are also built to a high standard, which meant the Woolhope development proved very popular.


So popular in fact, that within days of going on the market, they were sold.



When Perfection Homes take their properties to market, they like to create a buzz.


The 3D images from Resolution Studios formed part of this WOW factor.

On the day when the Woolhope properties officially went on sale everything happened in one go.


  • The 3D visuals were added to the site hoarding

  • The properties went live on the estate agents website

  • The marketing brochure also became available


All this exposure created a buzz about the dwellings.


Within days of the properties going to market, they were sold STC and people were asking to be added to a waiting list to find out more about future developments from Perfection Homes.



Gail said that Perfection Homes had always been fortunate when selling their properties, as they always sold very quickly.


This was down to the amazing reputation Perfection Homes have earned and how they bring their properties to market. The 3D visuals they received from Resolution Studios formed the jewel in the crown for their marketing material. These 3D images enabled them to showcase the interior and exterior of the Woolhope development, in all of the sales and marketing material.


As a result, there was no confusion as to what was ‘coming soon’ to Woolhope.


Working With Resolution Studios

Gail provided Resolution Studios with the design information and we talked through her vision for the properties.


Through clear communication with Perfection Homes, we were able to interpret exactly what they wanted.

Resolution Studios then created a 3D CAD model and rendered draft images, this enabled Perfection Homes to review and offer feedback on the draft visuals. We went through this process a few times and when Gail was 100% happy with the 3D images, we then rendered and issued the high resolution visuals.


Gail said when she received the 3D images, they looked exactly like what she wanted to achieve in her mind's eye.


With a huge grin, Gail told me that when she first received the 3D visuals from us, the site had just been cleared and only the trenches for the foundations existed!


Gail knew that the 3D images would give clients a taste of what will be coming to market. However, at that point in time, they were essentially selling a hole in the ground and a vision! But the 3D visuals helped them showcase their end goal and how the development will look once completed.


Through the use of 3D visualisation, Perfection Homes were able to get their marketing started, before the concrete for the foundations had even been cast.



How 3D Visuals Benefited Perfection Homes

Gail was aware that without the 3D images, not everyone could visualise how the development would look.


Gail said, without the 3D visuals, it would have slowed down the whole process. The 3D images helped generate a buzz and without this, Gail feels the properties may well still be on the market. Potential buyers may not have understood how the finished development would look, or be able to visualise the rooms, so they would have to wait for completion before showing people around.


Perfection Homes wanted to make an impact and the 3D visuals from Resolution Studios helped them achieve that.


Gail is convinced that without the 3D images, it would no doubt have taken much longer to sell the properties. She said that potential buyers would have been slower coming forward and as a result it would have taken longer for the sale to happen. Without a shadow of a doubt, Gail believes that the use of the 3D images sped up the whole process.


And by showing potential buyers exactly how the development would look, the dwellings were snapped up.



Beyond The Visuals

Selling off plan gave Gail and her team a piece of mind and breathing space.


Now the properties are sold STC it takes the pressure off. Perfection Homes are now in a position whereby they can focus on completing the Woolhope development to their usual high standard. Without worrying about when they will sell.


Gail can now also start to think longer term and start planning Perfection Homes' next development.


Summary

The 3D visuals of the development formed part of the marketing material that helped sell the homes in a very short period of time.


Now the Woolhope development properties are sold STC, Perfection Homes can start to think longer term and start planning their next development. There is no doubt that Perfection Homes have a winning formula, and the use of 3D visualisation to showcase their developments is very much a part of that. It makes us very proud to be associated with a developer, who holds such high standards and also speaks so highly of the work we do here at Resolution Studios.


Thank you Gail, Shaun & Maisie, and we look forward to working with you again on your next project.

Updates

If you don't want to miss out on future blog posts then sign up here to get an email reminder next time a new blog post goes live.


Articles of interest.

If you find this blog article interesting then below is a collection of articles which may also be of interest to you.


About the Author

Jamie Wilkes has worked as a 3D visualiser and has over 20 years experience working with 3D CAD in the architectural industry. He is now owner and director of Resolution Studios, a 3D visualisation firm based in Halesowen in the West Midlands.


Starting out as an Architectural Technician, Jamie worked on a number of commercial and residential schemes, producing CAD plans, elevations & sections of buildings. After completing his Masters in Digital Architecture Jamie then followed his passion for 3D & took a role as a full time 3D visualiser working mainly in the leisure sector.


Resolution Studios was established by Jamie in 2008 and has since provided 3D visualisations, animations and interactive imagery for planning applications and marketing developments in many sectors throughout the UK and abroad.


Do you want to be making use of the latest tools and technology with your next project, if so then please get in touch and we can see how we can work together.

Email me at jamie.wilkes@resolution-studios.co.uk or 0121 674 40 20

25 views0 comments

Comments


bottom of page