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Why We've Moved to Substack

  • Writer: Jamie Wilkes
    Jamie Wilkes
  • Jun 23
  • 3 min read

Hi


In today’s newsletter, we’ll take a closer look at why I’ve moved my blog from my website to Substack and rebranded as the Architectural Visualisation Insider. It’s a small shift, but one that makes a big difference, both in how new readers find my work and how easily you can follow along.


In this edition, we’ll cover:


⇨ Why Substack makes it easier for the right readers to find my blog

⇨ How direct delivery to your inbox makes staying connected simpler

⇨ Why this move allows me to write more consistently and personally


Let’s take a look at how this change makes the whole experience better for both of us.


Why I’ve Moved My Blog to Substack

How this small change makes it easier for you to follow along


I’ve moved my blog from my main website to Substack. Here’s why it makes sense for both of us.


Better Reach


More people can now find this blog.


Substack makes it easier for new readers to discover writing through its built-in recommendations and topic categories. That means I no longer have to rely entirely on my website traffic or social media to be seen. If I want to keep growing and sharing ideas that reach the right people, this helps.


More chances for the right readers to find me.


But it’s not just about reach. It’s also about how I connect with you, the person already reading. Substack helps with that too.


More Direct Engagement


Each post goes straight to your inbox.


No need to check a website or rely on algorithms, Substack delivers every update directly to you via email. It’s designed around regular, personal connection, not just publishing and hoping someone notices. Because you're reading this, I already know you're interested, and this setup helps keep the conversation going. It’s a simpler, more human way to share ideas.


It makes staying in touch much easier.


Moving the blog to Substack means it’s easier to find and easier to follow. If you’re enjoying the content, you’ll never miss a post, and you’re always welcome to share it.


Why Email Makes This Blog Easier to Follow

A small change that makes a big difference in staying connected


You don’t need another website to keep track of. That’s why I’ve moved my blog somewhere it’s easier to keep up with, your inbox.


More Direct Engagement


My posts land directly in your inbox.


Substack is email-first, so you don’t need to remember to check a site or rely on social media algorithms. You get posts when they’re published, not when the platform decides to show them. That helps me write with you in mind, knowing it’ll land where you’ll actually see it.


A better way to stay connected.


That’s really all there is to it. No distractions, no missed posts, just writing that shows up when it’s ready.


Consistency Builds the Connection


It’s easier to read when it arrives naturally. Instead of chasing traffic or clicks, I can focus on writing something worth opening. And since it lands in your inbox, the content becomes part of your routine, not a forgotten link on a site. That rhythm builds trust over time, and it’s far more personal than chasing likes or views. This way, you know I’m writing for you, not for the algorithm.


It’s about making things simpler, not noisier.


By shifting to an email-first blog, I’m making it easier for you to keep up, and for me to focus on what matters: writing something worth reading. No algorithms, no fluff, just a more human way to share ideas.


Summary


Moving to Substack is all about making things simpler and more personal.


By shifting the blog to an email-first platform, I can focus on writing that lands directly in your inbox, not content built around algorithms or clicks. That means more consistency, more clarity, and a better way to stay connected. It also makes it easier for new readers to discover the blog naturally through Substack’s built-in recommendations.


This change isn’t just about where the blog lives, it’s about how we keep the conversation going.


Click here and we’ll see you in our new home — the Architectural Visualisation Insider.







 
 
 

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